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	HONDA – LIVE EVERY LITRE We teamed up with Persuasion Communications and Grey Advertising to work on Honda's groundbreaking, global campaign, Live Every Litre. In just six weeks, 986 people from 28 countries submitted their dream road trips to a cast of judges, who selected the 13 most exciting entrants and gave them the keys to a new Honda CR-Z, to star in the social media activated film which was shot in eight different countries across Europe throughout May and made by multi-award-winning director Claudio Von Planta. Live Every Litre was a crowd-sourced film documentary project created by the community which has formed around the Honda-run www.liveeverylitre.com website. Participants submitted journeys, dreams and ideas and the public voted and commented on them. Live Every Litre film director, Claudio Von Planta, is no stranger to amazing stories stretching across multiple countries, having made globetrotting films his speciality. The multi-award-winning director made the final choices on which of the hopefuls would be included in the final cut. Von Planta has selected a wide range of stories with the pure fun of "The Schoolboys" who made the first recorded crossing of Lake Garda in Italy, by bouncy castle, to the raw emotion of "Bowman" who returned to the site where he landed during D-Day in 1945. Alongside the 12 one-off participants in the film, who recorded a single journey or experience, there was also one man who featured periodically throughout the trip. Sebastian, an Australian living in Switzerland, who is attempting to complete "100 things to do before you die". His quest is not driven by hedonistic thrill-seeking, but by a desire to create a fitting tribute to his friend who died in a tragic accident. Sebastian has already raised over $5,000 for charity and raised a great deal more through his appearance in Live Every Litre. Our ambitious film star has already married a stranger in Vegas and broken a Guinness World Record during his quest, and his appearances in the film was no less exciting, seeing him getting his first tattoo in Amsterdam, trying for a hole-in-one in Geneva, kissing stars on the red carpet in Cannes and naked sky-diving. The Live Every Litre community was also involved in the filming stage of the project, deciding and voting on the details of some of stories in the film. These votes had a real impact on the final outcome of the film. The road trip and filming element of the project passed through eight countries as each of our stars made their special trips. Every participant drove and were filmed from inside Honda’s new sporty hybrid coupe, the CR-Z, as they made the journey of their lives. Throughout the road trip they were followed by Claudio riding a Honda Pan-European ST1300 motorbike to capture all the action. Synopsis of successful stories: 100 things. Sebastian Having lost a close friend, Sebastian downed tools and came up with a list of 100 things he wanted to do in his life. Hailing from Australia, he’s now moved to Switzerland and has spent the last year knocking things off the list. From marrying a stranger in Vegas to breaking a Guinness World Record, Sebastian has now completed 27 things on his list and we went with him to tick off a few more. Adelina For as long as Adelina can remember, she’s wanted to learn to dance flamenco in the original style. So we gave her the opportunity to release her passion. She made a moving journey to Seville in Spain and learnt from the people who know all about the mystical art, starting a Flamenco Flash Mob while she was there! Bowman We were humbled and charmed by this wonderful 86-year-old war hero, who landed troops on the beach at Normandy when he was just 20 years old. 66 years later, the former Bowman in the Royal Marines returned to Sword beach to relive and retell his experience. Juan Juan had two Boxer dogs, but one died unexpectedly on Valentine's Day this year, leaving him and his remaining Boxer lonely and pining for his lost love. Juan would do almost anything to find his remaining dog a new bitch. So we took his beloved Kito doggy speed dating in Vondel Park, to The Bulldog Coffee Shop and even put him in the window of the red light district in Amsterdam. But he finally found a beautiful boxer girlfriend, who will soon be starting a family with him. Agent Lynch Once a high flying advertising executive, Agent Lynch now charms audiences with her phenomenal burlesque performances. It was her dream to dance in Paris and go to the Crazy Horse, the hottest cabaret show on earth! She succeeded and left Parisians gobsmacked as she got naked and covered herself in blue paint in a raunchy routine in Sacre Coeur. Oui! Je T'aime! Philey An 18-year-old German who lives in the middle of nowhere wants to find out what the world’s all about. Need a lift? Lots of very interesting character did... Bouncy Castle These three school buddies made the global press by interrupting a sailing regatta by sailing a bouncy castle across Lake Garda, and breaking a world record during the process! Thomas Thomas is one of Metallica’s biggest fans. So he pimped up a Honda into the ultimate rock mobile and dragged us and the NME to Portugal to meet the band and have the gig of our lives! Tsalla How do you mark the end of the first chapter of your life? BUNGEE JUMP!!! These three school friends celebrated the end of high school by thrilling themselves stupid. SoulVision This couple met mashing with music at a DJ comp. They live and breathe tunes and went on an extraordinary journey together to play at one of Europe’s greatest clubs in one of Europe’s greatest cities. Sumukito Sumukito met the love of his life driving a Honda. So Sumukito and his girlfriend Vanessa became the first people ever to flex the CR-Z’s lean green muscles on the Nurburgring!