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GUMBALL 3000

Superstars, supercars and more glitz and glamour than a Royal yacht party at the Monaco Grand Prix, Gumball 3000 is the world's biggest and most exciting rally.

Each year, a group of rock stars, film legends, leading sportsmen and well-heeled party animals jump into their flashiest motors and hit the tarmac across 3,000 miles to indulge in an international adventure that takes in the most luxurious nightspots and five-star hotels.

The cavalcade has made its way across America and Europe, covering hundreds of thousands of miles over the years. It has organised 'peace concerts' in the state of North Korea, free public festivals in cities across the United States and closed down public streets as millions of people flock to catch a glimpse of the celebs and their supercars.

It's a path trodden by stars including Adrien Brody, Kate Moss, P!nk, Jade Jagger, David Haye, Kylie Monogue, Jonathan Ross, Johnny Knoxville, Billy Zane, Guy Ritchie, Tony Hawk, Eve, The Hoff, Jackass, Dirty Sanchez and hundreds more and has become a right of passage for a vibrantly eclectic  wealthy, famous and fun-loving.

In 2014 The Cult jumped in the Gumball driving seat, when the star-studded rally returned to its birthplace... LONDON, for its biggest rally yet, shutting Regent Street down for unprecedented hordes of fans to enjoy the globe’s biggest stars and adrenaline junkies transforming it into the world’s most expensive car park.

To celebrate its 15th year, the herculean event’s 124 supercars and extraordinary drivers roared 3,000 miles across two continents and five countries in seven days, via motor racing circuits, football stadiums and castles.

Miami provided the prestigious starting line for this unparalleled adventure, which stopped for explosive parties in Atlanta and New York, when private jets and cargo planes propelled them to Edinburgh, before the rally took over London where it all began back in 1999.

The capital blazed with a galaxy of megastars participating in the rally. The real stars of the show however, were the fans, who were treated to an enormous and free Gumball Festival during the whole day on Sunday June 8th, filling the historic artery of the capital with extreme sports demonstrations; live music; celebrities; a kid’s zone; car displays and much more.

That evening, Gumballers purred down the streets amid extraordinary carnival processions, for an uproarious welcome from more than half a million London crowds, the biggest in its history. They then transformed Regent Street into a once-in-a-lifetime vision of dazzling, stationary supercars against the street’s iconic backdrop, when they displayed their motors overnight.

The superstar participants of this year’s rally then headed to London’s most A-list club and decadent circus, Cirque Le Soir for their astronomic after-party, to enjoy extraordinary, immersive performances from its world-famous performers, which include: Goblin dwarves, bearded ladies, morbidly-obese clowns, mermaids in fish tanks, break-dancing pensioners and fire-breathing contortionists.ession of weird and wonderful circus acts.

It was double the celebration in London, because Gumball’s infamous founder; ex-racing driver, designer and British entrepreneur, Maximillion Cooper met his fiancee, hip-hop queen, Eve at the capital’s last Gumball rally.

In a beautifully fitting and epic tribute to Gumball’s role in their relationship, the pair took on this year’s rally in separate cars, for their unique hen and stag celebrations, before marking where both Gumball and their romance began in London. This followed the event’s jubilant stop at Edinburgh, where Maximillion proposed last Christmas Day. The pair then got married just three days after the rally, with various Gumballers participating - Deadmau5 did a three-hour DJ set at the wedding and Bun B hosted it.

While London recovered from Gumball’s assault to every sense, the eclectic mix of royals, rock stars, supermodels, playboys, Sheikhs, oligarchs, millionaires and sports greats crossed the Channel to Paris, before heading across Spain to the stunning city of Barcelona. The finish line in Ibiza awaited them for a the grand finale celebration weekend, partying on an unimaginable scale.

The Spirit of Gumball travels to fans around the world, with free public events throughout the journey, from beach concerts to mini festivals, skate demos and DJ sets, ensuring there are thrills and surprises for everybody.

Staggering sums of money were raised for the rally’s Gumball 3000 Foundation during the week-long trek, through its jaw-dropping auctions, which have broken numerous world records - last year’s phenomenal prizes included The Tron Legacy Night Cycle, the original Kitt steering wheel, signed by David Hasselhoff - who also took part in the rally - and a private lesson with Tony Hawk and signed skateboard, which went for £38,000, making it the most expensive skateboard ever sold.

Gumball is not just traveling across the world, it is also taking over the world as a global lifestyle brand, which has launched an energy drink into major supermarkets and garages, as well as new collections for its popular fashion line; a computer game; movies; countless TV shows; Top Trumps cards that sold 15 million in their first year; collaborations with Puma and Adidas, the list goes on. 

Gumball 3000 is taking over the world. Go find out why, right here: www.gumball3000.com

 

 

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Nov 25, 2012
Peter Stringfellow
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