When 7th Heaven gave us the task of planning a newsworthy stunt that would put their brand, products and animal-friendly ethos at the forefront of everybody’s minds, we went to town - literally.
We opened a pop-up Bunny Spa in the centre of London’s busy Covent Garden, where we ‘tested’ our products on humans and let the animals run free.
Why? Well, it’s quite simple - rabbits are the most tested-upon animal in the beauty world, but while other brands are happy to put bunnies through a life of torture, 7th Heaven are staunchly cruelty-free.
So, we teamed up with the Rabbit Welfare Fund and Association (RWFA) and the RSPCA to open the world’s first ever Bunny Spa.
Inside, guests received free 7th Heaven treatments from our team of therapists, or just relaxed and watched as our rabbits enjoyed a specially created enclosure.
And it was a resounding success, with queues of hundreds of animal-loving customers snaking around the block each morning before our doors opened.
Over three days, thousands of visitors came along and chatted with representatives from our charity partners about rabbit welfare, advice on adopting family pets and how to look after their furry friends, and kind donations meant that we were able to donate thousands of pounds to a variety of shelters and animal welfare charities.
We secured coverage in hundreds of major publications around the world. Here’s what some of the British press said about our event:
“This could be life-changing” - Vogue
“The most exciting thing ever to happen to London” - Metro
“Hop to it - the world’s first Bunny Spa is coming!” - Time Out
“We can’t believe we didn’t think of this first… a dream!” - MTV
“We carrot wait for this. Hop for joy!” - Daily Mail
“Bunny Spa is everything you hope one would be… some sort of dreamland.” - Marie Claire
“Bunny Spa will make all your dreams come true… the best news of 2016” - Look
If you missed out on this once in a lifetime opportunity, we’re sorry. But at least you can relive it all by clicking on the video over on the right hand side of this page!