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The Cult bods have been fist-punching the air, after being appointed to handle the national PR and sponsorship for the whole of Brighton Fashion Week 2013, which is relaunching and rebranding. Yes, you 'eard!

Our agency will handle national print, digital and broadcast press as well as sponsorship opportunities for the show, which takes over the city once again from 12 - 16 June 2013 at the stunning, 800-capacity St Bartholomew Church.

And we are chuffed to the very core to be involved with one of the most creative and exciting events in the fashion calendar. The Cult was Brighton Fashion Week 2012's official media partner and were like proud hens who had just laid particularly fine eggs, when our client Jess Eaton headlined the show with her extraordinary Roadkill Couture II range.

Unlike many of the tedious, formulaic fashion shows, full of obvious, pieces and air-kissers, Brighton Fashion Week proudly breaks the mould to celebrate the most exciting crop of emerging British and international talent.

Brighton Fashion Week founder, Liz Bishop added: "We are delighted to welcome Cult PR onboard as our PR partner for Brighton Fashion Week, helping us in our aim to provide an exciting, limitless International platform for emerging fashion design talent."

We will be promoting BFW 2013 events, including the annual Zeitgeist Show headliner, an exciting combination of new and familiar talent which blurs the line between art and fashion.

And we will also be launching BFW's eagerly-awaited, new Eco Fashion Show, which will explore the evolution of fashion to marry style with sustainability, as well as the return of the popular Brighton Frocks Show, which keeps the wild, rebellious edge it has built up over the last decade by welcoming Walterworks, amongst others.

There are also sponsorship-dependent plans to establish Future Fashion Week - which would see live streaming of catwalk shows, apps, behind-the-scenes content and much more - as well as a Menswear Show, High Street Fashion Show, Vintage Show and Graduate Fashion Show.

So gird every loin in your possession, because this year's Brighton Fashion Week is going to be huge!

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