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The world famous label was formed in New South Wales in the the summer of 1969 and spread on the bodies and boards of watermen in the South Pacific, becoming the first surf brand to go international.

Hot Tuna quickly became a global leader in the nascent surf industry and a progenitor of the neon era of surf in the Eighties, achieving a global cult status which transcended generations with its instantly recognisable 'piranha' logo.

And when Hot Tuna Big Cheeses decided the time was ripe for one of the world's leading surf brands to bring its quirky and edgy designs back to the UK, they chose The Cult for their European relaunch, which saw the famous piranha riding the crest of a press wave.



Other clients

Oct 10, 2012
Joanne Fleming Design
Aug 05, 2013
Dec 10, 2014