Like Monty Python, we are very much of the opinion that people are not wearing enough hats.
So imagine the high-fives flying across The Cult's office, when the Katie Vale Designs big cheeses asked us to promote their stunning and handmade, couture millinery.
And if there's anything they can't do with hats, frankly it's not worth doing. From hats that look like giant spitfires for Ascot, to stunning bridal veils and fascinators and giant titfers lovingly made from gorgeous materials, like sinamay, crin, velvet, straw, Swarovski crystals and pearls.
That's why the brand was selected by Dragon's Den star Theo Paphitis for his prestigious Sunday Business slot.
And we wouldn't expect anything less from its founder, Katie Vale, who spent years training as a professional milliner with Rose Corey, Milliner by Royal Appointment to the late Queen Mother.
We doff our fancy, new caps to her.