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After a competitive pitch, have enlisted The Cult for a mega brief involving the hottest male glamour group in Europe, who will be getting down to their impossibly tight hot pants to promote the internet bingo giant!

Aaaah, it's a tough life being a PR...

The Cult PR has been appointed to represent for their major advertising campaign featuring The Dream Idols.

The world's most popular online gaming entertainment company, is launching a high profile, 360 degree advertising campaign for one of their lead bingo brands, Wink Bingo to lift the Wink Bingo brand positioning as a cheeky and flirty bingo experience. 

This innovative campaign will introduce the brand’s new endorsement deal with Dream Idols - - and The Cult will coordinate a launch strategy, building up to the TV advertising launch featuring Dream Idols, including a star-studded press event and sparkling editorial, targeting their demographic. Vice President of Bingo, Mickey Elimelech, stated: "Creating the new Campaign for Wink Bingo featuring the Dream Idols has been so much fun and I am confident that our Bingo community will really enjoy all the treats we have in store with this new endorsement - starting with a great TV commercial."

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