When the London Cabaret Club returned for its second pop-up venture, they called on The Cult to make sure its prodigious combination of world-class, specialty acts and exquisitely choreographed dancers with fine dining, wines and cocktails became national news.
A midweek launch at the stunning Chelsea venue The Collection, saw journalists and celebrity guests enjoy a three-course menu of our country’s most beloved dishes prepared by leading chef Sophie Michell. And they were treated to surprise guest performances from the UK’s most talented celebrities and a heart-stopping, cabaret journey through British culture, including dancing dogs and soldiers, acrobats, magicians, strong men, hypnotists, burlesque acts and the peerless contemporary dance for which London Cabaret Club has become renowned.
Guests entered The London Cabaret Club’s sensational new home via a dramatic, glass bridge catwalk designed by Sir Norman Foster and arrived at The Collection’s award-winning, cavernous mezzanine for the revolutionary, new cabaret concept founded by Doni Fierro and Evelina Girling.
And it was a show that attracted celebrity fans from the worlds of music, TV and dance. X Factor guru Simon Cowell joined Louis Walsh for a rare social outing - and his first with partner Lauren Silverman since the birth of their child.
Brian McFadden serenaded the crowd with a heartfelt interlude and Alexandra Burke performed a show-stopping finale. Meanwhile, Donna Air, Millie Mackintosh, Darcey Bussell, Natasha Hamilton and Talia Storm stayed long into the night for an afterparty DJ set by the beautiful Vogue Williams.
The result was an event that dominated the week's press, with multiple stories on the Mail Online and coverage in the Telegraph, The Times, Evening Standard, Metro, Daily Mirror, Express, The Sun, Daily Mail, Mail on Sunday, Daily Star and Daily Star Sunday.
It also achieved a cover and double page spread in Star magazine, a lead story in Now, plus coverage in Harper's Bazaar, Cosmopolitan, New, OK!, Time Out and posts on the world's biggest entertainment websites including Yahoo!, MSN, Virgin, Huffington Post and Perez Hilton. The stories were followed up around the world, with credits for the London Cabaret Club.
The pop up cabaret show enjoyed a sold-out run and is now preparing for its next incarnation.