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Operation Divine Wind, UK mission launch

Event date: 
Tuesday, September 13, 2011

The Sea Shepherd Conservation Society is one of the world’s most famous - or should that be infamous - marine conservation groups. And when they wanted to raise their profile in the UK, they came to The Cult.
There are many things about Sea Shepherd that are cool - their ‘Jolly Roger’ style logo; their incredible missions around the world; the fact that they’ve got Japanese whaling fleets running scared across the planet. But undoubtedly the coolest thing is their fleet of massive, mean-looking ships.
So we decided to bring the flagship vessel of that fleet - The Steve Irwin - all the way up the Thames so people couldn’t ignore its presence. And when you notice it’s there, you can’t help but ask what the Hell it’s for.
We waited until Sea Shepherd had finished its biggest mission in Europe - preventing the slaughter of pilot whales in the Faroe Islands - before sailing the Steve Irwin to London’s Canary Wharf.
There’s nothing that could stick out more in London’s super-polished, big-money business centre than a crew of scruffily dressed pirates sailing a warship into their marina. So that’s exactly what we did.
Over the next week, hundreds of people came to look at our ship, so we welcomed them on board and told them why it is that Sea Shepherd does what it does. We showed them pictures of the kind of slaughter that happens in our oceans and we explained what we do about it.
Then, after welcoming schools, businessmen and curious passers-by onto the Steve Irwin, we set sail again - this time all the way along the Thames, until Tower Bridge opened and let our pirate ship through. We moored up against the HMS Belfast, and welcomed hundreds of supporters, celebrities and journalists aboard both ships for a party to end all parties.
Adam Ant and Hawkwind played live for us, the Dead Sea Mob created pieces of art as the evening went on, and we had four different rooms of entertainment.
We secured coverage in five national newspapers, hundreds of blogs, seven local newspapers and various radio stations, playing a small - but noticeable - part in helping Sea Shepherd UK achieve one of their most successful fundraising years to date.

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