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We’re performing the merriest jig this side of the Thames, because The Cult PR has expanded to the UAE, picking up our first clients in Dubai and opening a satellite office in the city. 

The new office will also see an expansion of The Creationists - the content creation and social media division of our multi-award-winning agency. 

We have been appointed to represent fitness-tech disruptors Bodyo, whose incredible new ‘AiPods’ provide in-depth, full-body health readings. 

The data gleaned from the futuristic pods' readings is then fed into an app, which provides a bespoke fitness and nutrition guide for the user. 

Our agency will handle the launch of the pods and app at Dubai's Department of Health next month, while also working on the launch of a range of handheld health scanners that can be used at home by Bodyo customers. 

We have also been appointed to represent Dubai’s leading nightlife app Guzzle, which directs tourists and locals towards a carefully curated selection of venues in the city. 

The agency recently held a networking event in partnership with Guzzle, at Dubai’s NOIR bar, introducing The Cult to journalists from Dubai and Abu Dhabi. 

Director Matt Glass said: “Dubai’s media industry has strong links with the UK, with many journalists - and publications - moving over to the Middle East, including clients and journalists that we’ve worked with in London, so opening an office there seemed like a natural progression for us. 

“As The Cult gets ready to celebrate its tenth year in business, it’s been an extremely exciting past 12 months for us.

“The launch of The Creationists has seen us move into the content creation space, broadening our story-telling tools and enabling us to offer our clients PR, content creation and social media services under one roof.

“Opening our first office abroad is a great way to celebrate a big birthday for our company - we have other big plans to celebrate this milestone, later this year, as well."

“Dubai is an exciting venture for us and we’re really excited to grow into a new market within the UAE.”