gpstudio is a trailblazing design consultancy behind the brand strategy, retail architecture, interior, graphic and lighting concepts of some of the world’s biggest and most prestigious brands.
The London-based team regards design as a means to inspire, invent and lead and their services are keenly sought-after across the globe.
Partners Gregor Jackson, Stuart Naysmith and Chris Poulton capitalise on nearly 75 years of combined, commercial experience and passion for innovation, to create stories and environments for British and international brands.
Jackson explains: “Our in-depth understanding of the consumer decision-making process, gives us the insight to enhance the customer journey in both the physical and digital worlds.”
gpstudio’s illustrious archive of projects includes orchestrating the launch campaign for David Beckham and Diageo’s single-grain whisky, Hague Club and being tasked by the Royal family of Qatar and The Qatar Museums Authority to design a retail experience reflecting the cultural essence of Qatar, in Harrods.
Other retail juggernauts to benefit from the team’s remarkable vision, include Selfridges; Harvey Nichols; Fortnum & Mason; renowned jewellery and luxury emporium, Asprey; exclusive salon, Daniel Hersheson; perfumery giant Rive Gauche; Pernod Ricard’s most premium whisky, Royal Salute; The Whisky Shop; luxury British label Mulberry, jewellery designer Theo Fennell; The V&A Gift Shop; quirky and extravagant fashion house Ross X Bute, and Aspinal of London, which saw them sensitively transform the Grade 1 listed former home of composer Handel into the brand’s Mayfair flagship.
The team’s groundbreaking concepts have rewritten consumer behaviour and rejuvenated brands. They made John Lewis an authority in beauty, attracting major international brands, by reconfiguring the standard across-counter beauty service, and giving each cosmetic brand a distinct voice, inspired by the concept of a town square, with brands positioned like houses around a central area.
Their provocative and inspiring strategies are constantly challenging and regenerating the consumer’s relationship with brands. For Jigsaw, they blurred the lines between art and fashion, changing the way the products were viewed, by presenting them as curated collections in an environment inspired by art galleries, and encouraging dwell-time by providing an in-store coffee area.
gpstudio’s office is set within a large railway arch in Southwark, which also houses The Arch Window, their unique exhibition space, affectionately nicknamed “the mini Tate” after the iconic gallery nearby.
The team is passionate about encouraging, nurturing and celebrating creative talent, so they curate work by a wide variety of new and established designers, artists, illustrators and photographers in these windows, turning the pavement outside into a free gallery, for the public to enjoy their exciting exhibits.